AI-washing: What it is, and how to spot it?

A great deal of innovation has happened since AI exploded into the mainstream with the advent of ChatGPT. However, the AI boom has not come without its own inopportune side effects. One such side effect has been companies selling false promises and vaporware in the name of AI—a trend called “AI-washing”.

AI-washing can be explained by looking at its predecessor, “greenwashing”. This is when an organization gives misleading information about whether its product, services, supply chain or practices are ethically and environmentally sound. Greenwashing has become a known red flag to look out for, among consumers and enterprises alike. AI-washing, by comparison, is far newer and so is currently harder to spot. But there are a few things buyers can look out for along their AI investment journey.

The AI mislabeling trap


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