Goodbye Galaxy Ultra? Samsung is reportedly considering a new naming scheme for its best phones

Goodbye Galaxy Ultra? Samsung is reportedly considering a new naming scheme for its best phones

Rumors surrounding a potential rebrand for Samsung’s Galaxy S series smartphones have been swirling for some time now, and while we expect the upcoming Samsung Galaxy S25 line to stick with tradition, more evidence is mounting that future Galaxy phones could adopt an entirely new naming scheme.

According to leaker @Jukanlosreve on X, Samsung is “studying the possibility of creating a new brand to separate the premium segment from the Galaxy brand.” @Jukanlosreve cites “Korean media reports” as their source, and although they don’t reference a specific outlet in their X post, many Korean news sites are indeed reporting the same claim.


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