Panasonic’s new full-frame Lumix S9 is smaller than a Fujifilm X100VI, but does it have the same appeal?

Panasonic has announced a new full-frame mirrorless camera that’s unashamedly targeting content creators, the Lumix S9. It has a compact and vibrant design, plus its own and arguably more sophisticated version of Fujifilm’s Film Simulations: Real Time LUTs. 

The Lumix S9 is also Panasonic’s smallest-ever full-frame L-mount camera, smaller than the Fujifilm X100VI and similar in size to the Sony A7C II. It’ll hit the shelves alongside a new 26mm F8 pancake lens, while a new 18-40mm f/4.5-6.3 compact zoom has also been unveiled as in development.


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